P6'23 Market Rankings
In March, we achieved a 4% increase year over year from period 5!!
Our strong focus on Pillar revenue which includes Amplified, O&O Digital, AOR, First Party Data, PFP and E-commerce is showing a much needed trend improvement. As you all know, this is our top priority this fiscal year. It is also the cornerstone of Lee’s 5 year growth plan, of which we are all a part.
That is the expectation for all markets going forward, and we need to work diligently to get there each and every day.
Of note; it is critical to turn our bottom performing SBU’s around as quickly as possible. In that light, we will be scheduling a weekly call to ensure priorities and execution are in alignment. Keep an eye out for an invite soon.
We have transformed Lee Enterprises into a digital powerhouse. This year we are on pace to finish with 56% of our advertising revenue from digital and will achieve our $100 million Amplified agency revenue target. This is what we do and I’m confident we can win!
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